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GAME, SET, MATCH: COORDINATING MARKETING CAMPAIGNS FOR SUCCESS

Coordinated marketing campaigns are vital for effective brand promotion. Using Matches Fashion as an example, this article delves into the power of aligned marketing efforts in enhancing brand loyalty, differentiating in a competitive market, and maximizing campaign impact.

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Working With Virtual and Distributed Teams

Cabiri, a global workforce based primarily in London, harnesses technology and a collaborative culture to bridge geographical distances. From keeping cameras on during meetings to organizing quarterly town-halls, Cabiri's approach ensures strong connections and shared purpose across its widespread team.

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Common Pitfalls in Commerce Projects

Navigating the complexities of commerce projects demands astute awareness of potential pitfalls, from data migration challenges to inefficient decision-making processes. Cabiri offers a wealth of expertise in identifying and addressing these challenges, ensuring projects run smoothly and yield successful outcomes.

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Data-Driven End of Project Retrospective

Cabiri highlights the importance of end-of-project retrospectives, emphasizing their role in reflecting on project outcomes, identifying strengths and weaknesses, and fostering continuous improvement. By incorporating both traditional and modern data-driven methods, teams can gain holistic insights into their performance and drive better results in future endeavors.

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Re:platform podcast - how a leading high street retailer used composable commerce to become an online only brand with Cabiri

In a recent appearance on the Re:platform podcast, CEO Rex Bigger delves into the intricacies of transitioning to composable commerce. The discussion encompasses challenges, potential pitfalls, and the overarching benefits of such a transition. Emphasizing the importance of early business buy-in and the strategic decisions businesses make when considering a SaaS solution versus composable commerce, this podcast episode provides listeners with invaluable insights.

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Driving customer loyalty and engagement with a customer focused Beauty Club

When Debenhams visualized a vibrant and consumer-centric Beauty Club, the hurdles were multifaceted. Between the ambitious elements of the loyalty program and the pivotal integrations with site functionalities, Debenhams needed a solution that was dynamic yet reliable. Enter Cabiri and Talon.One. Through composable architecture and a profound understanding of data modeling, Cabiri delivered an enhanced Beauty Club experience that not only met expectations but also showcased remarkable results.

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Maintaining Ashiba

Ashiba, the composable commerce accelerator by Cabiri, stands as an epitome of balance and innovation. Bridging the gap between being sufficiently specific for tangible results and generic for vast applicability, Ashiba demonstrates the team's commitment to equipping businesses with state-of-the-art tools. However, achieving this equilibrium hasn't been without its challenges - from staying ahead of technological trends, incorporating POS innovations, to deciding the path between Native or React Native. The underlying strength of Ashiba lies in the collective effort and diverse perspectives of every team member at Cabiri.

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Leveraging commerce to showcase your diversity

Enhancing inclusivity in e-commerce is pivotal for businesses to echo their commitment to diversity. From curating images that reflect different body types to ensuring linguistic neutrality, there are numerous strategies businesses can employ. Implementing commerce refinements like size filters that tailor image displays, optimizing language usage, ensuring site accessibility, leveraging AR/VR for virtual try-ons, and prioritizing a diverse hiring process are some of the key tactics. The essence is to foster an environment where all customers feel represented and valued, resulting in strengthened customer relationships and brand credibility.

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Case Study: Delivering Debenhams a composable commerce site in 8 weeks

In an ambitious endeavor to rebuild the Debenhams.com website after its physical stores went into administration, Cabiri undertook the project, ensuring the brand's legacy continued. Facing the challenges of the UK's COVID lockdown and an 8-week timeline, Cabiri utilized the Ashiba Accelerator to kick-start the development and introduce a modern composable platform for rapid scaling post-launch. Employing state-of-the-art integration, testing methodologies, and micro-service infrastructure, the new Debenhams.com was successfully launched in April 2021. This remarkable achievement not only kept Debenhams in business but earned them multiple accolades in the e-commerce arena.

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Deciding between Native and React Native for your mobile apps

Deciding between React Native and native development for mobile applications is a matter of priorities. React Native offers cross-platform development, enabling businesses to maintain a single codebase for both iOS and Android, promoting efficiency in resources and development time. On the contrary, native development, utilizing platform-specific languages like Swift or Kotlin, delivers superior performance and can fully harness platform features. Yet, it requires separate development for each platform. While React Native's performance has been on the rise, for intricate functionalities like AR or heavy animations, native apps still hold an edge. Your decision should factor in business needs, time constraints, and desired user experience. For those leaning towards React Native, the composable commerce accelerator ensures swift deployment of native mobile apps.

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Check out the new River Island checkout!

River Island's checkout migration project, marking their transition to a composable commerce architecture, is successfully live. By integrating premier platforms like commercetools, Talon.one, Stripe, and Mercaux, River Island offers a more adaptive and efficient checkout system. The platform's resilience during high traffic periods, like Black Friday, underscores its robust cloud infrastructure. Beyond online avenues, in-store sales also received a transformation, with Mercaux POS terminals enhancing the shopping experience. Collaboration between Cabiri's expertise and River Island's internal team ensured timely and budget-friendly project completion.

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